Running footage

Client: Volvo Cars • Production: POM Pictures • DP: Jens Jansson

Few car makers can match Volvo Cars’ history and credibility in making well-designed and versatile cars. The new V60 shares Volvo Cars’ Scalable Product Architecture (SPA) platform with the award-winning new XC60 and four top-of-the-line 90 Series cars, which have been the collective force behind the company’s record-breaking global sales performance in recent years.

Using our VFX approach; shooting a stand in car, later replaced with the final picture car in post made it possible to create this film long before the real car was ready. This allows complete freedom in choosing when and where to shoot since secrecy is no longer a problem.