Built around you

Client: Volvo Cars • Agency: Forsman & Bodenfors • Production: Edithouse • Producer: Josefine Nyberg • Director: Johan Storm • DP: Jens Jansson

The 2017 XC60 marks the next chapter in the evolution of Volvo Cars highly successful original SUV. With nearly a million units sold globally the XC60 represents around 30 percent of Volvo Cars total global sales. With no car ready to be put in front of the camera and the secrecy surrounding the new XC60, the production was shot using a stand in car, later replaced with a CGI version of the new XC60 using VFX.

We created all the VFX for the production which consists of full digital car replacement with live-action talent interaction and extensive environmental work. The production was shot in Los Angeles on a wide range of locations, in the vibrant cityscape of Hong Kong and in the archipelago of northern Norway.